Adrian Adams – Managing Director

Adrian has over 25 years experience in IT and office solutions and been with Swan Digital since 1991, as he states:

“Back in the early 1990’s PC’s and workstations were only just starting to become used in business, many companies were using mainframe systems and word processing applications. Swan Digital emerged out of a recession into an emerging office computer industry”.

Adrian, always one to embrace change and opportunities found out all he could about PC’s and the possibilities of IT business solutions. He has maintained that enthusiasm and passion by spreading knowledge and expertise working with new and long term customers.

One of the key motivators for Adrian is to encourage companies to get fit for the future by addressing existing and future IT and office solutions. Adrian feels the current economic climate has also created opportunities for some forward thinking organisations to advance and prosper when others waiver. In Adrian’s words:

“When we started the company at the height of a recession, many thought we were crazy. However, we appreciated the possibilities of new technologies. From 1991 we built our skill and knowledge base and moved forward. We still encourage this philosophy of constant self-improvement to work in partnership with new and existing organisations.”

Rachel Atkinson - Operations Director

Rachel has over 25 years sales, marketing and operational management experience. Rachel joined Swan Digital in 1993 after working for ICI for 7 years managing sales & marketing in the Caribbean.

Joining Swan Digital so early in the development of the company saw Rachel cover many roles, as Rachel states:

“At the beginning, I did everything; sales, customer service, service support, billing and ordering equipment. It was a busy but exciting time getting the business up and running.”

Now Rachel concentrates on operational management, ensuring the needs of new and existing customers are met. This includes establishing processes and procedures to ensure efficient service delivery. Rachel ensures these processes are followed internally to avoid any duplication, errors or delays.

Rachel sees the future of office equipment in multi-functional machines which provide a modern, cost effective and more elegant solution. Rachel states:

“When I came to Swan Digital, companies had separate printers, fax machines and copiers – scanners were something in the future! Now companies have one machine that performs a number of networked reprographic functions. Companies that implement a managing costs programme can save money on a day to day basis but have the capability to project an impressive professional image to customers when required.”

Janet de Buriatte - Technical Director